This course emphasizes on the fundamental marketing theory and concepts which aims to provide students with the basic knowledge and skills necessary to design and execute effective marketing plans and programs. The students will be introduced to the important elements of marketing: product, price, place and distribution (4Ps). The other aspects of marketing, such as, market segmentation, targeting and positioning, market mix strategy, market planning and implementation, international marketing, and services marketing also will be covered. All these topics will help students to be able to develop a foundation of knowledge and skills in marketing.